Lexus Europe engaged cda to develop a strategy for the 'Lexus Foundation' which provides training and development to Lexus Centres across Europe. The key role of the Foundation is to support the delivery of the 'Spirit of Lexus' - the distinctive customer service that differentiates Lexus from other luxury car retailers. We worked with Lexus retailers across Europe to develop a shared view of the skills and behaviours that define the Lexus Customer Experience. We then carried out a review of the training and development that was already available and agreed a medium term strategy for the Lexus Foundation. This mapped the training and development that the Foundation will develop and launch to retailers over the next five years, to support the delivery of the 'Spirit of Lexus' to customers across Europe.
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