T Mobile UK asked us to work with them to develop an innovative programme aimed at supporting the rapid expansion of their UK retail network. We developed 'Retail Revolution'; a change programme focused on delivering the T Mobile brand experience through a mix of training and development for retail teams. The programme was built around a clear set of 'Brand Behaviours' developed in conjunction with T Mobile's Marketing team to mirror the T Mobile brand. It included a two-day training course, plus a range of supporting development activity led by Store Managers aimed at embedding key skills and behaviours. 'Retail Revolution' was highly successful and subsequently rolled out into other parts of the T Mobile business around the UK.
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