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TONI ADDINALL
Toni is a learning and development specialist who designs learning solutions that are practical, engaging and results focused. She has been in learning and development roles for 10 years, principally focused on leadership and coaching. She is interested in how organisations develop their leadership cultures to enable them to better serve their customers. Most recent projects have included a programme on organisational ‘mind-set’ change and the development of a very creative approach to learning at the point of need. Toni has a degree in Business Management as well as a University qualification in Psychology.
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EMMA BECKETT
Emma is a Chartered Occupational Psychologist with a particular interest in assessment and coaching. A recent assignment involved designing on the job assessment and assessment centres for Jaguar Land Rover Experience Instructors. She has also developed assessment centres for Jaguar Land Rover Field Teams, Service Advisors, Workshop Controllers and Sales Executives. Emma holds an Advanced Certificate in Executive Coaching and ILM Level 7 in Coaching and Mentoring. She is also qualified to use a range of ability and personality tests, including OPQ,15FQ, Hogan and NEO.
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CAROL BOND
Carol has extensive business leadership, sales and marketing experience, gained across various sectors and in several countries. Between 1997 and 2006 she worked as the Executive Head of Sales & Marketing for Vodafone South Africa. In this role she was responsible for creating and executing a marketing strategy for the Region. She also managed multiple relationships with key stakeholders including distribution channels and customer relationship management in the B2B and B2C sectors. Over the last 10 years Carol has worked in management consultancy and training consultancy roles across various countries and cultures. During this period she also worked as a Lecturer with the Murdoch University (Dubai Campus), lecturing in the Business Faculty on the flagship MBA programme and the Bachelor of Commerce courses.
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RICHARD BROOK
Richard specialises in Digital Learning Design and Consultancy. He has experience in a wide range of learning technologies, specialising in e-learning content development and instructional design. He has designed learning content for various industries, delivering both face to face and technology based solutions. He also develops solutions adopting multimedia such as video and animation to enrich the learning journey and provide more options for delivering the learning solution.
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JENNY BULL
Jenny is a Learning Technology & Marketing Specialist within cda’s Learning Technology Team. She specialises in the production of online applications and portals to enhance blended learning experiences across global course rollouts. With cda she has produced eLearning assets in Articulate Storyline for JLR Warranty and Aftersales teams. She works closely with Consultants to produce classroom course materials and support the rollout of the Jaguar Land Rover Heads of Business Programme. She is also developing and supporting the implementation of an online portal of blended assets which enhances and supports this course. Jenny has a degree in Fine Art and holds certificates of training in Articulate Storyline and Adobe InDesign.
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PAUL BURTON
Paul is a trainer and facilitator with experience across a range of sectors, including automotive, financial services, engineering, food manufacturing and pharmaceutical companies. He has delivered training in customer service, sales, sales management, general management and leadership skills for a range of clients including Jaguar Land Rover, Toyota Motor Europe and Schneider Electric. Most recent projects have involved delivering training in the Middle East, the Far East and North America and a Train the Trainer programme for a major manufacturer at their European Headquarters in Brussels. Paul has a CIPD Certificate in Training Practice, an NLP qualification and a coaching qualification.
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STUART CARTER
Stuart is a Consultant in the Learning Technology Team at cda. He specialises in instructional, graphic, web and eLearning design. He is responsible for the design, look and feel and instructional/navigational approach of all digital assets. He is involved in the development of eLearning storyboards and high level overviews/navigational overviews of all digital assets. He leads work on the visual design and development of blended learning solutions such as eLearning, video simulations, bespoke animations/graphics and interactive PDFs. He also works upon cda content management systems, CDAQ and online portals, as well as providing consultation on many client Learning Management Systems. He also leads visual design and development of web based blended learning applications using WordPress. He is responsible for application hosting solutions and cda’s IT infrastructure. He has a BA (Hons) in Interior Architecture and holds Certificates in Design (TAP), Articulate Storyline (2, 3 & 360), Mohive eLearning, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro and WordPress.
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RICHARD COOPER
Richard is a business psychologist who specialises in supporting and improving performance through the development of individuals and teams. He has extensive experience of management and leadership development, performance management, selection and assessment and customer service development. He has also been involved in the development and deployment of assessment centres and the delivery of leadership development programmes. He is a lecturer in Psychology for the Open University.
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ANDREW CROSTHWAITE
Andrew specialises in planning and delivering programmes of qualitative and quantitative customer research. Andrew is very experienced in all aspects of market research from developing survey methodologies through to running focus groups and accompanied customer visits. He has carried out research to understand the customer service provided by our clients. For example, leading to the development of a new Retail Concept for Toyota. More recently his research in Land Rover retailers led to the formulation of their ‘Customer First’ programme. Andrew has also supported cda projects in the telecommunications, hospitality and travel industries.
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STEVE CROWE
Steve is a business consultant, trainer, facilitator, and automotive specialist who combines operational experience with training design and delivery skills. During his career he has held roles as Sales Executive, Sales Manager and General Manager in premium branded automotive Retailers. He also has more than 20 years’ experience of Consulting. Steve has designed and delivered training for BMW, Lexus and Porsche as well as other non-motor industry premium brands such as Poggenpohl Kitchens and Technogym. He has also supported the design and delivery of programmes for Jaguar Land Rover Functional Managers, Heads of Business and Field Sales Teams. In addition he has acted as a Subject Matter Expert to advise our clients on used car strategy, premium used car programmes and the supporting training. Steve has delivered training in North America, Europe, China, Brazil, India, Russia, South Africa and the Middle East.
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CAROLINE DUNK
Caroline is cda’s Managing Director. She specialises in advising organisations on strategies which will drive business performance through their people. Before founding cda in 1993, Caroline worked as a management Consultant for PriceWaterhouseCoopers and led PWC’s private sector organisational development team in the North of England. Since 1993 she has shaped and led major change projects for organisations including Allied Domecq, Barclaycard, Alpha Airports Group, Alliance Unichem, Lloyds TSB, T-Mobile, Heineken, the Cooperative Group, Grant Thornton, Arla, Microsoft, Astra Zeneca, Toyota and Jaguar Land Rover. She is a Fellow of the Institute of Management Consultants, a Fellow of the Chartered Institute of Personnel and Development and also holds qualifications in Accountancy, Organisational Psychology, NLP, and psychometrics.
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TONY DUNK
Tony is cda’s Design Director. His role is to ensure that Learning and Development solutions are developed to meet cda clients’ needs and provide the optimal mix of creativity, challenge, blend and pragmatism. Tony joined cda from IBM where he held a variety of roles culminating in a position as UK Head of Sales for IBM Global Services. Since 1996 Tony has led the development and delivery of successful programmes for Toyota GB, Toyota Motor Europe, Jaguar Land Rover, GNER, Welcome Break, Yahoo!, Northern Foods, Cooperative Bank and Schneider Electric. He has delivered training to delegates in the Middle East, Europe, South America, North America, Scandinavia, the Baltics, Russia and India. He has a degree in Physics and holds qualifications in Marketing and Accountancy. He is also qualified in psychometrics and NLP.
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NEAL EDWARDS
Neal is a Senior Consultant and Design Lead with particular experience of customer service in face to face and contact centre environments. Prior to joining cda Neal worked for Lloyds Banking Group where he developed product, sales, service, regulatory and change training. Neal also took a lead role in the development and implementation of training materials to support the integration of Lloyds TSB and HBoS affecting over 100,000 colleagues. Since joining cda Neal has led work to develop training for JLR Warranty and Aftersales teams. He has worked with JLR Customer Relationship Centres (CRC) teams around the world and has also developed a number of programmes for JLR Roadside Assistance and Jaguar Land Rover Experience Teams. He also led work to develop and deliver training for Toyota GB call centre teams. Neal has a BA in French and a CIPD Certificate in Training Practice.
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CHARLIE EYRE
Charlie is an experienced Occupational Psychologist, with over 15 years post-Chartership experience in assessment, development, and coaching. He has designed and delivered a wide range of assessment, personal development and coaching programmes and is experienced in working with both public and private sectors, as well as in commercial consultancy. Charlie has a BSc in Psychology and an MSc in Occupational Psychology. He holds a CMI Level 7 Certificate in Strategic Management and Leadership, an ILM Certificate in Executive Coaching and Mentoring and a City and Guilds Level 4 Certificate in Education and Training. He holds an EFPA Europsy Registered European Certificate in Psychology and is qualified to use a wide range of psychometric tests.
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LOUISE GREENWOOD
Louise is our Project Accountant. She manages cda’s project costing and reporting processes to provide timely and accurate data for our clients and our management team. Prior to joining cda, Louise worked in a variety of commercial accounting roles in a variety of sectors including Financial Services. She is CIMA qualified and is also holds a qualification from the Association of Accounting Technicians.
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CAROLINE HILLIKER
Caroline is an experienced trainer and facilitator who has delivered training and development across a range of sectors, including automotive. She leads the delivery of cda’s ‘Taking the Lead’ Programme for Toyota GB and has also run a series of workshops for Toyota staff aimed at helping them to get the most out of the TGB Development Guide. She has also delivered training for Jaguar and Land Rover Experience teams. Other projects have included delivering coaching skills training for T-Mobile and microlearning workshops for BT. Caroline holds a degree in French and Business, a Certificate in Personnel Management and is qualified to use a range of psychometric tests.
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STEPHANIE HORGAN
Stephanie is a Project Coordinator. She works with cda’s Consultants to produce high quality training materials, working to tight deadlines. Her role includes project managing the production of learning and development materials to ensure key deadlines are met. She also manages a range of supporting development activities, such as 360 feedback programmes and the submission of development plans by course delegates. Stephanie is trained to use a variety of packages including Articulate Storyline, Advanced PowerPoint and Advanced Excel.
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JOHN HOWELL
John has extensive experience of providing training and consulting within the automotive Aftersales environment. His experience includes the design and delivery of training and coaching programmes for a variety of Aftersales roles. He has worked on the delivery of the cda programmes for Jaguar Land Rover Heads of Business, Field Teams and After Sales departmental heads. He has also provided input into the development of cda training for service teams and specialises in performance improvement methodology linking the theory to practical implementation. John has worked with many automotive brands world-wide including Mercedes-Benz, Volkswagen, Audi, Jaguar Land Rover, Aston Martin and Lexus. Prior to his work in the automotive sector John trained as an accountant.
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ABBY KARALLAS
Abby is a Learning Technology Consultant in cda's Learning Technology Team. She specialises in the production of bespoke digital eLearning, video simulation and interactive PDF assets, primarily using Articulate Storyline. With cda she has developed blended learning solutions including video simulations for the Jaguar Land Rover Heads of Business Programme globally, utilising Articulate Storyline to produce a branched immersive video learning experience. She also leads production and design of classroom assets and rollout across international markets, and acts as a point of expertise for training departments and other agencies who may have queries about the materials and their use. Abby has a degree in Photography and is trained to use a variety of packages including Articulate Storyline (2,3 & 360), Adobe InDesign & Adobe Photoshop.
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JONATHAN KERSEY
Jonathan has an impressive track record as a coach and facilitator of management and leadership development programmes. Starting his career in the banking sector, Jonathan has extended his experience into high street retail, manufacturing, and central government. He works at all levels of seniority, and has a particularly strong record as an executive coach. Jonathan is qualified to use a variety of psychological tools including MBTI, SDI, PRISM, and TMI.
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SIMON LAWSON
Simon is an experienced trainer, Consultant and coach. His areas of expertise include channel and distributor management, selling skills and negotiation skills. Simon has also delivered training for managers and leaders. Simon holds a degree in Psychology. He is qualified as a MBTI practitioner and uses a range of psychological and behavioural profiling instruments. Simon also holds a Masters Degree in Marketing.
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ALAN McNUTT
Alan is an experienced trainer and facilitator with a strong background in the automotive sector. Starting his career as a technical apprentice he went to hold technical, After Sales, and Sales field roles with a motor manufacturer. He worked successfully as a Sales Manager in a number of large franchised Retailers before becoming a trainer and Consultant. Alan works in both Sales and After Sales to help Retailers improve their operational performance. He has developed and delivered a number of leadership programmes for automotive manufacturers and with cda has been involved in a number of large customer service programmes, including Toyota GB Retail Concept. Most recently for cda Alan has delivered a series of programmes to support the development of consultancy skills in field teams. He has delivered training in Australia, North America and Europe.
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MATTHEW MOXON
Matthew leads one of cda’s training design teams. He joined cda with experience at EWS where he was Management Development Manager, and Marks and Spencer, where he was a Divisional Training Manager. With cda he has developed a wide range of sales, customer service and management/leadership programmes for Jaguar Land Rover, Toyota GB, Toyota Motor Europe, BT and a number of public sector organisations. He has extensive experience of designing blended solutions, which include workshops, microlearning, job aids, mobile learning apps, self-study modules and content for web based learning and development portals. Matthew has a degree in Biology, a Diploma in Business Coaching and is qualified to use a range of psychometrics including MBTI.
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EMMA PENMAN
Emma is responsible for providing administrative support to cda’s Project Coordinators and Consultants to ensure projects are delivered to time, quality and cost standards. She assists with the production of course materials and arranges travel, accommodation and meeting rooms for Consultants.
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STEVE PENSON
Steve has over 30 years experience developing businesses and people with a focus on creating customer centric environments and cultures. He is an experienced business consultant and facilitator whose specialism and background is automotive. He has a proven track record of project planning, coaching and training for global businesses. Experience includes the design and delivery of a number of significant development programmes for example on Customer Service, Change Management, Sales negotiation, Best Practise and Continuous Improvement.
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ALAN PINDER
Alan has an extensive track record in the automotive industry. He has in total 42 years of automotive experience, starting his career as a motor vehicle apprentice. He has experience in sales of cars, trucks, and motorcycles, and had a period as a specialist in Contract Hire and leasing for VW UK. Alan’s training and consultancy work has included work for Nissan and Honda in the UK, although for the last 3 years he has been working in France teaching French sales executives how to deal with English expats. Alan also has a great track record working with the After Sales teams of Mercedes Benz dealers in the UK.
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DAVID POLLOCK
David is knowledgeable in all aspects of planning, shooting, post-production and distribution of film and audio. He has developed video material for cda clients both on location and in studio shoots. Whilst most of the work commissioned by cda has been to support training programmes, David has wide experience of corporate videos, in house communications, commercials, broadcast television programmes, radio and audio programmes. David also provides a translation service for video and related media for some of our clients.
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AMY RALSTON
Amy is a Project Coordinator in cda’s Project Administration Team. She works with Consultants to produce training materials for our clients and provides administrative support to the team. With cda she has supported on the production of training materials for projects including Jaguar Land Rover Induction courses, JLR CRC teams and JLR Roadside Assistance Teams. She is also involved in the formatting, production and proofing of storyboards and review documentation. Amy has a degree in Fine Art and is trained in a variety of packages including Adobe Photoshop, InDesign and Illustrator.
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DAVID RUMBLE
David has an impressive track record in the development and delivery of training programmes. He is a used-car specialist who has worked with cda to develop the content for a portal based set of operational and learning assets which are to support a Global network of car Retailers. The project was commissioned by Jaguar Land Rover and involved David working with a partner organisation who were providing the technical platform for the content.
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FABIO SALAVERRY
Fabio is an International Facilitator and a consultant in leadership and communication training. He has been involved in important projects in the areas of sales, negotiation, communication, and leadership development in many large International companies. His depth of experience on both sides of the commercial area: sales and purchasing, enables him to help people go above and beyond the usual, getting the right perspective of the other party and using it to their benefit, in order to achieve results never achieved before.
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JANET SEYMOUR
Jan is cda’s Project Administration Manager. She manages cda’s Project Administration Team to ensure that materials are produced to time and quality standards. She also project manages the delivery of training programmes by coordinating individual trainers, facilities, materials and logistics to ensure each programme is delivered smoothly. Jan is currently coordinating the roll out of the Jaguar Land Rover Head of Business Foundation Programme. Earlier in her career she project managed the roll out of the training associated with Toyota GB’s ‘Retail Concept’ change programme to 220 UK Retailers. Jan has a degree in Business Management and a Certificate in Project Management.
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IAN SMITH
Ian specialises in the assessment of people and identifying talent. He has devised assessment and selection solutions for individuals across all levels in public and private sector organisations. Ian has experience in using job analysis techniques, devising and working with competency frameworks and psychometrics to develop effective assessment.
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GEORGINA STATHAM
Georgina is responsible for providing administrative support to cda’s Project Coordinators and Consultants to ensure projects are delivered to time, quality and cost standards. She assists with the production of course materials and arranges travel, accommodation and meeting rooms for Consultants. Georgina also collates feedback data from course participants to produce training course evaluation reports.
Toni Addinall Headshot
TONI ADDINALL Senior Consultant toni.addinall@cdaperform.co.uk View Bio
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EMMA BECKETT Associate info@cdaperform.co.uk View Bio
Carol Bond
CAROL BOND Associate info@cdaperform.co.uk View Bio
Richard Brook Headshot
RICHARD BROOK Associate info@cdaperform.co.uk View Bio
Jenny Bull Headshot
JENNY BULL Learning Technology & Marketing Specialist jenny.bull@cdaperform.co.uk View Bio
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PAUL BURTON Associate info@cdaperform.co.uk View Bio
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STUART CARTER Learning Technology Consultant stuart.carter@cdaperform.co.uk View Bio
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RICHARD COOPER Associate info@cdaperform.co.uk View Bio
Andrew Crosswaite
ANDREW CROSTHWAITE Associate info@cdaperform.co.uk View Bio
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STEVE CROWE Associate Director info@cdaperform.co.uk View Bio
Caroline Dunk Headshot
CAROLINE DUNK Director caroline.dunk@cdaperform.co.uk View Bio
Tony Dunk Headshot
TONY DUNK Director tony.dunk@cdaperform.co.uk View Bio
Neals Headshot
NEAL EDWARDS Senior Consultant neal.edwards@cdaperform.co.uk View Bio
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CHARLIE EYRE Associate info@cdaperform.co.uk View Bio
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LOUISE GREENWOOD Project Accountant louise.greenwood@cdaperform.co.uk View Bio
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CAROLINE HILLIKER Associate info@cdaperform.co.uk View Bio
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STEPHANIE HORGAN Project Coordinator stephanie.horgan@cdaperform.co.uk View Bio
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JOHN HOWELL Associate info@cdaperform.co.uk View Bio
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ABBY KARALLAS Learning Technology Consultant abby.karallas@cdaperform.co.uk View Bio
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JONATHAN KERSEY Associate info@cdaperform.co.uk View Bio
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SIMON LAWSON Associate info@cdaperform.co.uk View Bio
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ALAN McNUTT Associate info@cdaperform.co.uk View Bio
Matthew Moxon Headshot
MATTHEW MOXON Managing Consultant matthew.moxon@cdaperform.co.uk View Bio
Emma Penman cda performa
EMMA PENMAN Project Coordinator emma.penman@cdaperform.co.uk View Bio
Steve Penson Headshot
STEVE PENSON Associate info@cdaperform.co.uk View Bio
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ALAN PINDER Associate info@cdaperform.co.uk View Bio
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DAVID POLLOCK Associate info@cdaperform.co.uk View Bio
Amy Ralston
AMY RALSTON Project Coordinator amy.ralston@cdaperform.co.uk View Bio
headshots-Dave-rumble
DAVID RUMBLE Associate info@cdaperform.co.uk View Bio
Fabio Salaverry Headshot
FABIO SALAVERRY Associate info@cdaperform.co.uk View Bio
Janet Seymour Headshot
JANET SEYMOUR Project Administration Manager janet.seymour@cdaperform.co.uk View Bio
Ian Smith
IAN SMITH Associate info@cdaperform.co.uk View Bio
Georgina Statham Headshot
GEORGINA STATHAM Project Coordinator georgina.statham@cdaperform.co.uk View Bio