Going for Growth
We worked with Allied Domecq Inns to define and deliver a culture change programme to empower the front line to deliver increased sales and customer satisfaction.
The change programme started with customer research and a review of ways of working. We then worked with the MD and his team to agree changes to team structures, budgets, metrics and incentives to improve the performance of customer-facing teams.
We supported the roll out of the programme over a three-year period. It was highly successful and subsequently extended into other parts of the group. It also won the Allied Domecq Chairman’s Award for Excellence.
(ADI Project Manager)