Going for Growth

We worked with Allied Domecq Inns to define and deliver a culture change programme to empower the front line to deliver increased sales and customer satisfaction.

The change programme started with customer research and a review of ways of working. We then worked with the MD and his team to agree changes to team structures, budgets, metrics and incentives to improve the performance of customer-facing teams.

We supported the roll out of the programme over a three-year period. It was highly successful and subsequently extended into other parts of the group. It also won the Allied Domecq Chairman’s Award for Excellence.


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‘Very high calibre company to work with - both a pleasure and a learning curve for us’

(ADI Project Manager)