Growing Alpha’s People

Alpha Airport Shopping worked with cda to deliver improvements in sales and customer service in their duty free shops in the UK.

We worked with an Alpha project team to review the current organisation and develop an integrated change programme (‘Growing Alpha’s People’), focused on delivering improvements in team structures, skills and ways of working.

Changes were made to team structures, training programmes, reward and recognition schemes, performance management processes and supporting communication. The programme delivered measurable enhancements to sales, customer satisfaction and staff retention.


View more case studies


alpha airport shopping store
‘We are so encouraged by the process to date that we have commenced another project with cda to develop our catering business – we would unreservedly recommend cda’

(Alpha, HR Director)