A new perspective on personality at work

cdaq is an on-line personality questionnaire which analyses individual preferences for understanding information, making decisions and working with others.

It draws on concepts from Neurolinguistic Programming (NLP) and conventional cognitive psychology to provide new insights into behaviour in a variety of work situations including assessment, development, team building and recruitment.

A supporting tool, cdai, allows trained users to gather information on individual preferences using structured questions to analyse key language patterns. This approach can be used during day-to–day interactions (e.g. negotiations) as an alternative way of gathering information on individual preferences, or as a new approach to profiling customer groups.

cdaq is accredited with the UK British Psychological Society’s Psychometric Testing Centre (PTC), reflecting the robust validity and reliability of the tool.

Users of cdaq or cdai are required to complete training provided by cda; this is tailored to reflect previous psychometric accreditations (e.g. British Psychological Society). The cdaq questionnaire and reporting is fully automated and can be managed by cda or by your own administrators, following a short training course.

For more information click here.