How the best leaders make everyone smarter

Multiplier Leaders: Increase Engagement - Get Better Work - Drive Growth

We help organisations develop Leaders into Multipliers

Enhance the leadership skills of your Senior Leaders and Executive leadership teams by using Multipliers as the foundation for your development programmes.

cda works closely with organisations to equip managers and leaders with Multiplier techniques – enabling them to achieve more with less by unlocking the full capability of their teams.

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Right from the start cda understood what Multipliers is all about – helping leaders amplify the capability of their people.

cda is applying Multipliers in exciting ways.

We are delighted to have cda as our UK partner.

Liz Wiseman, CEO and founder of The Wiseman Group, Researcher and Author of Multipliers, Global Executive Coach and Mentor.

What is ‘Multipliers’ Leadership?

The Multipliers framework, developed by Liz Wiseman, outlines how successful leaders have a resoundingly positive and profitable impact on their organisations – getting more done with fewer resources, developing and attracting talent, cultivating new ideas and energetically driving change and innovation. It represents a powerful shift in mindset, which has a profound impact within organisations worldwide.

“Multipliers are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go on; ideas flow and problems get solved. These are the leaders who inspire the people with whom they work to stretch themselves and surpass expectations. These leaders use their smarts to make everyone around them smarter and more capable”

‘Multipliers’ began with the simple observation: There is more capability inside our organisations than we are using.

Through research Liz Wiseman discovered that there are two dramatically different types of leaders, who get very different results from their people. She coined the terms Multipliers and Diminishers to describe them.

The Diminisher is the leader who behaves in a way which drains intelligence, energy, and capability from the people around them.

The Multiplier is the leader who makes light bulbs go off over people’s heads, enables ideas to flow and problems to get solved.

By understanding and developing the disciplines of a Multiplier your organisation can better utilise and activate the talent already present in your teams.

Liz Wiseman detailed these findings in the best-selling book – Multipliers: How the Best Leaders Make Everyone Smarter.

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Why Multiplier Leaders are More Effective Leaders

Liz Wiseman’s global research found that Multiplier and Diminisher leaders do many things alike, but a small number of things differently.

These differences have been summarised into five ‘Multipliers’ and five ‘Diminishers’. The characteristics and behaviours that each demonstrates (akin to a ‘leadership style’) effects their employees in different ways. In their most extreme forms these leaders can either multiply or diminish peoples’ capability.

Multipliers are focused on accessing all the capability of the organisation and delivering more by using more of people’s intelligence and skills. They optimise business performance by working to the assumption:

That they are there to utilise the smarts of their people…

“people are smart and will figure it out”

Diminishers are at the other end of the leadership spectrum.
They ultimately come at a high cost to their business because they are working to a faulty assumption:

That they are the leader because they are the smartest…

“people won’t figure it out without me”

Multiplier vs. Diminisher Results

Identify Leadership Behaviours using Accidental Diminishers

Most leaders don’t set out to be Diminishers. Many leaders simply don’t realise that what they’re doing with the best of intentions could actually be having a detrimental effect on their people and in turn, their business. Wiseman describes these as ‘Accidental Diminishers’.

Accidental Diminishers inadvertently diminish the capability of the people around them.

Whether the behaviour is accidental or not, the impact on the team is the same – it can dramatically reduce a person’s capability, motivation, intelligence, and ultimately, what they achieve for the business. For example:

Are you ‘Always-On’?

You may think your energy is infectious and motivates others, but in actual fact this kind of energy can paralyse the people around you because you consume all the space.

Are you the ‘Idea Guy’?

You might say that your creative thinking and sharing of ideas is intended to spark other people’s ideas, however
it can cause people to hold back, becoming ‘ideas poor’ around a leader who is ‘ideas rich’.

You can see just how easy it is to behave as an Accidental Diminisher. They are named and characterised in a way which makes them easy to identify and relate to. The no-blame, non-judgemental language means leaders more readily accept that they might need to change their habits.

This short quiz was designed to help you identify your Accidental Diminisher tendencies. Find out more and take the Quiz here:

Leadership Quiz: Are you an Accidental Diminisher?

This leadership quiz is a simple first step towards becoming more aware of your leadership behaviours. It can help you gain insights and discover whether you might be having negative impact on the people you lead – without meaning to.

At the end of the quiz you’ll receive some recommendations on next steps, and how to minimise your Accidental Diminisher tendencies.

On the receiving end of Accidental Diminisher tendencies are employees. Chapter 8 (read and download here for free) of the book Multipliers: How The Best Leaders Make Everyone Smarter by Liz Wiseman includes effective strategies for overcoming the diminishing effects of managers and leaders. By responding to Diminisher behaviour effectively you can offer your full contribution and help bring out the best in your “boss”. For a summary of the Chapter, take a look at this article – 13 Techniques for Dealing with Diminishers.

Building a Multipliers Culture

We understand that leadership is more than just a set of behaviours, and that culture is more than just a set of principles. Organisational culture is formed over time by the values and beliefs that permeate the organisation. These come directly from the organisation’s leaders but they ‘re evidenced by the systems, policies and procedures that are in place and by the stories of successes and failures which often sum up the culture.

Developing and sustaining the ‘right’ organisational culture is simultaneously the most important and most difficult challenge facing many business leaders today. Multipliers has already helped companies all over the world establish, change and cultivate their culture.

By developing your leaders’ Multiplier skills you can start to build a Multipliers culture within your organisation; a culture of support, of asking questions, of pushing one another, of not being afraid to make mistakes – of achieving more than was thought possible.

The Multipliers framework challenges core habitual behaviours of leaders as well as their motivations. Understanding and operating with a Multiplier mindset will ensure your leaders are well-equipped to overcome the VUCA (Volatile, Uncertain, Complex and Ambiguous) environment we increasingly find ourselves in.

Workshops, Courses, and Leadership Programmes

As partner of The Wiseman Group we deliver the full suite of Multipliers training and development – utilising a wide range of unique resources and materials. These include assessments, team exercises, videos and development sessions. These can be tailored to reflect your organisation’s culture and priorities, making the Multipliers message even more powerful.

Our Certified Multipliers Practitioners can also integrate the methodology and behaviours into bespoke training and development programmes, supporting your managers and leaders to deliver the full benefits that Multipliers can bring to your organisation.

Here are some of the options:

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Multipliers Shorts

_Flexible Workshops_

A series of 2-hour workshops delivered over a period of time that suits your organisation. Suitable for teams at any level.

Flexible configuration of the content. With up to 7 workshops in total – the first 2 sessions can be delivered as a stand alone introduction and then 5 additional, optional workshops delve into each of the Multipliers.

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The Multipliers Day

_Stand Alone Courses_

Perfect for a half or full day of training, or as part of an event.

We tailor the workshops delivered in order to investigate and explore the elements of Multipliers which most align to your organisation.

This ensures your teams get the most out of the day.

Multipliers Your Way

_Bespoke Programmes_

Multipliers can be worked into an existing programme of learning, or made central to a new one – it’s completely up to you. Whether you’re part way through delivery or in the planning stages of your roll-out, we’ll be able to find the right solution for you.

Designing and developing this kind of programme, from scratch, to directly address a business requirement is what we specialise in. We’re highly experienced at creating a wide range of blended learning and development solutions for companies that operate on a global scale.


Watch video – Multipliers: How the Best Leaders Make Everyone Smarter

Getting in touch

It’s easy to get in contact with us. We’re happy to have a short consultation with you free of charge and obligation, so you can see if cda is the right fit for your organisation. We can help advise you on Multipliers and leadership training as well as other learning and development projects or initiatives. Give us a call on 0113 273 3273, email or complete this short form and we’ll get back to you.